iCAUR V25 Global Debut: Chery's Boxy SUV Heads to UAE
Image: AI-generated illustration for Gearvoniq
Chery's adventure-focused brand iCAUR has pulled the covers off the V25, a boxy mid-size SUV that will arrive in the UAE in the fourth quarter of 2026. The global debut took place at the 2026 iCAUR International User Summit in Wuhu, China, where the V25 was unveiled alongside its V-series siblings, the V23 and the V27, completing the brand's three-car SUV line-up.
Key Takeaways: The iCAUR V25 made its world premiere at the 2026 iCAUR International User Summit in Wuhu, China (Oct 19–23). It will launch in the UAE in Q4 2026 with a choice of range-extended electric (REEV) or battery electric (BEV) powertrains. Chinese regulatory filings point to a 4,636 mm body and dual-motor all-wheel drive. The debut comes as iCAUR expands to 40+ markets with V23 sales past 100,000 units, and follows the V27's 1,000-plus UAE sales in six months.
A World Premiere in Wuhu
The 2026 iCAUR International User Summit, held in Wuhu from October 19 to 23, brought together customers and international media — including representatives from the UAE — under the theme "Classic Never Fades | Make It Yours," according to a Chery Group announcement carried by GlobeNewswire. The event served as the stage for the V25's official world premiere, joining the V23 and V27 to complete what the brand calls its V Series family line-up.
Truck and Fleet Middle East reported that the model made its global debut at the summit and confirmed that the UAE launch is planned for the fourth quarter of 2026. Drive Arabia dated the unveiling to the summit week and noted the event's emphasis on vehicle personalisation, a thread that runs through everything iCAUR is doing.
For a brand that only recently entered the Middle East, the V25's fast-track from global reveal to UAE showrooms matters. The V27, the brand's larger model, has already recorded more than 1,000 sales in the UAE within six months, according to iCAUR — a signal that local buyers are receptive to the boxy, retro-styled formula.
REEV or BEV: Your Choice
iCAUR says the V25 will be offered as a range-extended electric vehicle (REEV) or as a fully battery-electric vehicle (BEV). A range extender uses a small petrol engine purely to generate electricity for the battery, which means drivers get electric-style driving with a back-up plan for long desert highway trips — a sensible hedge for the UAE, where charging infrastructure is growing but long-distance journeys remain common.
ZigWheels.ae reported that both versions use iCAUR's intelligent Electric All-Wheel-Drive (i-AWD) system, which the brand says improves traction and versatility across different conditions. Officially, iCAUR has not yet confirmed battery sizes, power outputs or driving ranges for the V25, and it is not yet clear whether both powertrain versions will be offered in the UAE.
However, Chinese regulatory filings cited by specialist site PlantMachineryVehicles give a strong indication of the REEV specification: a body measuring 4,636 mm long, 1,920 mm wide and 1,855 mm tall on a 2,820 mm wheelbase, placing it neatly between the smaller V23 and the larger V27. The filings list a 33.679 kWh lithium-iron-phosphate battery supplied by Gotion, delivering 145–150 km of pure-electric range under WLTC testing, paired with a 1.5-litre turbocharged range extender producing 115 kW. Dual-motor versions are listed with 335 kW and 505 Nm, with a top speed of 180 km/h. Buyers can reportedly specify 19-inch or 21-inch wheels.
These figures should be treated as provisional until iCAUR confirms international specifications, but they sketch a credible mid-size electrified SUV.
Image: AI-generated illustration for Gearvoniq
Future-Classic Design and the Personalisation Push
The V25 carries iCAUR's "Future-Classic" design philosophy — upright, square and deliberately nostalgic. Drive Arabia described a boxy silhouette with circular headlights, near 1:1 body proportions and a wide tyre profile that gives the SUV a rugged stance. The interior is designed around flexibility and practicality, and the body includes attachment points so owners can personalise their vehicles.
That personalisation angle is central to the brand. At the Wuhu summit, iCAUR held its first MOD FEST, showing off customised V-series cars, and the company says every future showroom will include a dedicated customisation zone. Three official factory-customised variants — the V23 Forge, V27 Sun Roam and V25 Game Changer — were shown on stage in Wuhu and are scheduled for market rollout no later than early 2027, according to the GlobeNewswire announcement.
Why the UAE Matters
Commenting on the launch, Tim Zhang, General Manager of Chery Middle East, said the summit demonstrates how the brand is evolving for a new generation of drivers, and that the V25 combines the brand's distinctive design with versatile mobility and greater personalisation — a vision he believes fits the UAE, where customers value vehicles that handle both daily commuting and outdoor adventure.
The broader numbers back the brand's momentum. At the summit, iCAUR announced that it had expanded into more than 40 markets worldwide during 2026, while cumulative global sales of the V23 had surpassed 100,000 units, according to the GlobeNewswire announcement reported by the Manila Times. In the UAE, distribution is handled by Omeir Bin Youssef & Sons, serving Abu Dhabi and Al Ain, according to ZigWheels.ae.
Image: AI-generated illustration for Gearvoniq
What Comes Next
The V25's UAE pricing has not been announced, and the final specification mix for the region is still under wraps. What is clear is the direction: iCAUR is betting that characterful design, electrified powertrains with long-distance flexibility, and owner-driven customisation will carve out a distinct space in the UAE's crowded SUV market.
Image: AI-generated illustration for Gearvoniq
With the V27 already proving the concept locally and the V25 slotting in below it, Chery's adventure brand now has a full ladder — compact, mid-size and large — ready to climb. The fourth quarter of 2026 will show whether UAE buyers agree.
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