Seattle Auto Show 2026: Electric Highlander Debut
The Emerald City is going electric. The 2026 Seattle International Auto Show rolls into the Lumen Field Event Center from November 13–15, and this year's headline act is the fully electric Toyota Highlander making its public debut. With more than 400 vehicles on the show floor, from family crossovers to high-performance debuts, the three-day event promises something for every kind of car enthusiast.
Here is your complete guide to what is on show, what is debuting, and how to plan your visit.
Key Takeaways - The 2026 Seattle International Auto Show runs November 13–15 at the Lumen Field Event Center in Seattle, Washington. - The electric Toyota Highlander debuts publicly alongside the US debut of the Nissan Rogue e-POWER and Audi's SQ9 performance SUV. - More than 400 vehicles will be on display, with new exhibits including the Automotive Lifestyle Market and an expanded electric-vehicle experience. - Tickets: $18 for adults, $15 for seniors and military, $12 for children ages 6–12, and children under 6 go free.
When and Where
The show runs for three days: Friday, November 13 through Sunday, November 15, at the Lumen Field Event Center in Seattle. Doors open at 9:00 a.m. each day. On Friday and Saturday the show runs until 10:00 p.m., while Sunday hours are 9:00 a.m. to 6:00 p.m.
Ticket pricing is family-friendly. Adults pay $18, seniors and military members pay $15, and children ages 6–12 are $12. Children under six get in free. The venue offers free Wi-Fi throughout, and parking is available at the Lumen Field Event Center garage.
Star of the Show: The Electric Toyota Highlander
The biggest draw this year is the public debut of the all-electric Toyota Highlander. Toyota has confirmed the electric Highlander will be built at its Georgetown, Kentucky plant, and the Seattle show marks the first chance for the public to see it up close.
The electric Highlander represents a significant milestone for Toyota's US electrification strategy. While Toyota has dominated the hybrid market for decades, its pure-electric lineup has grown slowly. The Highlander — one of America's most popular three-row family SUVs — going fully electric signals that Toyota is now serious about battery power in its core segments.
Expect details on range, battery capacity, and pricing to firm up around the show. For Pacific Northwest families watching their fuel budgets and emissions, this is the debut to circle.
Nissan Rogue e-POWER Makes Its US Debut
Not to be outdone, Nissan is using Seattle for the US debut of the Rogue e-POWER. The e-POWER system is a clever bit of engineering: a small gasoline engine acts purely as a generator to charge the battery, while electric motors do all the actual driving. The result is EV-like smoothness and instant torque without any range anxiety.
The technology has been a hit in Japan and Europe. Its arrival in the US, inside Nissan's best-selling Rogue, could be one of the most consequential powertrain launches of the year for American buyers who want electric driving feel without committing to a charger.
Audi SQ9: Performance Flagship
Audi will show the new SQ9, its largest and most powerful performance SUV. Details are still under wraps ahead of the show, but the SQ9 is expected to sit at the top of Audi's Q lineup with a high-output powertrain and the brand's latest cabin technology. Seattle showgoers will be among the first to see it in the metal.
New Experiences for 2026
This year's show adds several new attractions:
Automotive Lifestyle Market. A new shopping area featuring automotive-themed vendors, gear, and accessories.
Expanded EV Experience. More electric vehicles to explore, with experts on hand to answer questions about charging, range, and ownership.
Test Drives. As in past years, select manufacturers will offer ride-and-drive opportunities so visitors can feel the latest models on the road.
Why It Matters
Auto shows have been written off more than once, but Seattle's 2026 edition shows why the format still works. Seeing the electric Highlander in person, sitting inside the Rogue e-POWER, and comparing the SQ9 against its rivals — none of that translates fully to a screen. With the Pacific Northwest among the country's fastest-adopting EV markets, Seattle is the right stage for this year's electric debuts. If you are shopping for a family EV or just love cars, November 13–15 is worth the trip.
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